By doing this FranLeads differentiates itself from every other franchise lead generation or marketing firm today. Our commitment to one brand helps ensure that our team KNOWS your brand and can then properly communicate to prospects its unique advantages or story. This commitment also ensures that leads interested in a specific industry (your industry) are shown YOUR brand.
Brand-Centric programs
FranLeads builds marketing campaigns custom tailored for your Brand and the messages you need to convey. All of the prospect's touches, emails, eNewsletters, phone calls, attached documentation etc. are specific to your brand and timed at intervals to promote the best lead interaction and path to closure.
FranLeads helps you to reduce both internal & external overhead costs. Maintaining a “quality” sales staff that is versed in franchising laws, registration regulations, documentation receipt needs, etc. is expensive. Developing a comprehensive lead marketing and retouch drip program is complicated and very time consuming. FranLeads offers you these benefits without the associated costs.
Better Results
Better Results begin with smart planning. Potential franchisees are often researching many opportunities at the same time so how do you make a “Stand Out” impression? When and what information should your lead be getting? What should leads of different interest levels or time frames get? How long should you continue to engage with these leads? When should you qualify? When should you get a commitment? FranLeads helps you address these questions and handles the follow through, AUTOMATICALLY.
We track contact details, capture leads automatically, send emails, execute multi-step and multi-channel campaigns, and distribute leads to our sales team. We have created a solution that gives you access to complex multi-step, multi-channel campaigns that would be nearly impossible to manage effectively without our automated system and experience.
Increased Conversion Rates
Managing leads effectively and optimizing lead flow across the sales staff is critical to closure success. FranLeads can automatically help qualify and then route these qualified leads to the right sales team members plus tracks, records, and charts the status of each prospect. This collection of data can then be used to improve the advertising methods or messages for better results.
The evidence is overwhelming, that the proper use of systematic contact management system greatly increases closure rates. The problem is that statistically most companies who implement CRM systems fail to use the program consistently and effectively. Most commissioned salespeople complain about the complexity of CRM tools, rarely use them efficiently and the company eventual revert back to their old way of handling leads.
We have designed a process that is specifically tailored for the franchising industry and can implement it for your Brand at a monthly cost less than it would take your firm to start researching the benefits.
