The Need

Sixty-Five Percent of Small Businesses Say That "Following-up with Leads" is Biggest Failure in their Marketing Efforts.

Leads Going Cold Seen as Biggest Gap, According to Survey

The Need to properly handle leads is well documented.

Surveying the landscape of small businesses across the U.S. , and amid concerns over the need to grow sales while reducing expenses, small business owners say the number one frustration they face daily when it comes to sales and marketing is the inability to consistently follow up with prospects. In a survey of entrepreneurs across the U.S. 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as the top concern.

The survey indicates a growing frustration among small business owners and marketers with closing an immediate sale, saying that they forget the nurturing process and instead let leads simmer. Small businesses increasingly seek a way to automatically capture and court leads until they are ready to buy, thus allowing the business owner to work on strategically growing the business.

The following is a list of the top 10 marketing-related frustrations as cited by small business owners according to a Small Business Marketing Frustration Survey (ranked in order of importance):

• Too difficult to follow up with cold, warm and lukewarm leads consistently and efficiently
  
• Can't properly track and manage prospects and customers
  
• Need to integrate online and offline marketing efforts
  
• Poor email deliverability
  
• Too much manual grunt work in the sales and marketing process, no automation
  
• Can't track sales activity
  
• Lack of centralization, too many different programs and systems
  
• Too costly to maintain servers and IT staff
  
• Too difficult to manually manage multichannel campaigns
  
• One-dimensional marketing

The survey asked small business owners across the country to choose their top marketing-related issues from a list and then rank them in order of importance, recording results from 1,000 organizations with between 2-100 employees.

These findings are telling for understanding the challenges a small business owner faces. Small business owners are trying to figure out how to make their marketing more effective amid the reality of smaller marketing budgets, limited time to manage campaigns, smaller organizational infrastructure, and longer to-do lists.

FranLeads.com was designed to help Franchisors remove these daily frustrations and convert leads into more sales.

The suite of integrated tools FranLeads.com utilizes allows us to track contact details, capture leads automatically from websites, send emails, execute multi-step and multi-channel campaigns, distribute leads to salespeople, and create orders and fulfillment tasks.

FranLeads.com is capable of handling prospect and customer marketing communications, from one-off emails to complex multi-step, multi-channel campaigns that would be nearly impossible for an individual or group of individuals to do without an automated system.

More Research

Increasing ROI

A recent ROI study relating to successful CRM implementations found companies have yielded returns ranging from 16% to more than 1,000% per cent. Over half of the companies surveyed yielded returns of between 50% and 500% per cent.

The bulk of those (ROI) returns were seen in increased productivity and business process enhancements. IDC

More Benefits

Benchmark studies reveal that CRM applications account for*:

*Smallbizcrm.com

Proper Use

How We Can Help You!

FranLeads is on YOUR Side

FranLeads will support your brand exclusively. Of the hundreds of franchise systems that may be available within a given industry segment, FranLeads will only represent and support ONE Franchisor within a franchise category.

By doing this FranLeads differentiates itself from every other franchise lead generation or marketing firm today. Our commitment to one brand helps ensure that our team KNOWS your brand and can then properly communicate to prospects its unique advantages or story. This commitment also ensures that leads interested in a specific industry (your industry) are shown YOUR brand.

Brand-Centric programs
FranLeads builds marketing campaigns custom tailored for your Brand and the messages you need to convey. All of the prospect's touches, emails, eNewsletters, phone calls, attached documentation etc. are specific to your brand and timed at intervals to promote the best lead interaction and path to closure.

Cost Benefits

FranLeads helps you to reduce both internal & external overhead costs. Maintaining a “quality” sales staff that is versed in franchising laws, registration regulations, documentation receipt needs, etc. is expensive. Developing a comprehensive lead marketing and retouch drip program is complicated and very time consuming. FranLeads offers you these benefits without the associated costs.

Better Results

Better Results begin with smart planning. Potential franchisees are often researching many opportunities at the same time so how do you make a “Stand Out” impression? When and what information should your lead be getting? What should leads of different interest levels or time frames get? How long should you continue to engage with these leads? When should you qualify? When should you get a commitment? FranLeads helps you address these questions and handles the follow through, AUTOMATICALLY.

We track contact details, capture leads automatically, send emails, execute multi-step and multi-channel campaigns, and distribute leads to our sales team. We have created a solution that gives you access to complex multi-step, multi-channel campaigns that would be nearly impossible to manage effectively without our automated system and experience.

Increased Conversion Rates

Managing leads effectively and optimizing lead flow across the sales staff is critical to closure success. FranLeads can automatically help qualify and then route these qualified leads to the right sales team members plus tracks, records, and charts the status of each prospect. This collection of data can then be used to improve the advertising methods or messages for better results.

The evidence is overwhelming, that the proper use of systematic contact management system greatly increases closure rates. The problem is that statistically most companies who implement CRM systems fail to use the program consistently and effectively. Most commissioned salespeople complain about the complexity of CRM tools, rarely use them efficiently and the company eventual revert back to their old way of handling leads.

We have designed a process that is specifically tailored for the franchising industry and can implement it for your Brand at a monthly cost less than it would take your firm to start researching the benefits.

Closed Loop Details

Closed Loop Details: To properly handle leads and ensure consistency within the presentations and subsequent follow-ups; we have created many automated tasks, reports and reminders to assist our consultants throughout the sales process.

Lead Marketing: Often a prospect isn't ready to purchase right away and this lead goes cold due to lack of proper follow-up. Our lead management system is designed to touch and retouch potential franchisees to keep them informed and interested your brand. Closing More Sales: If you would like to learn how we can help increase your sales and reduce your marketing expenses; please download our brochure - Turning Leads into Franchisees.

Lead Marketing

Lead Generation: We develop a very comprehensive marketing plan around the Franchisor's specific needs and objectives. Leads from numerous sources can then be collected, sorted and the analyzed for prospects.

Lead Handling: Prospects are filtered through the qualification process according to levels of interest, time frame, available funds and suitability. Lead Closing: Potential franchisees are then nurtured through the steps to closing. Detailed reports are generated throughout the process to analyze effectiveness and ROI.

Welcome To Closing More Sales

FranLeads is a unique service created to generate qualified leads and help you convert them into franchisees. How?
Through our proprietary Franchisee Marketing System, Partner Relationships and CRM program you will be able to :

Qualify Leads Faster
Decrease Sales Costs
Increase Lead Interaction
Improve Lead Handling
Ensure Proper Follow-up
Close Deals Faster